Budget-Conscious Marketing for Your Business

Congratulations.  You've opened your internet shop and started your business.  There's just one small detail:  where are the customers? 

There's a very simple answer.  No marketing, no customers.

Yes, you've made an internet shop at a very low expense.  But without marketing, all that effort will be for nothing. Would you accept a desk job that paid you pennies an hour?  Or maybe nothing at all?  Is that how much your time is truly worth?  Of course not!

Opening a shop, people soon find out, is only half the battle in the competitive world of internet commerce.  You know the old three rules of business:  Location location location!  On the internet, this rule might be translated as Presence presence presence!  The key is to let customers find your shop from as many Web directions as possible.   Your shop and products should appear on the first page of an internet search using only the most common and general keywords - before thousands of potential competitors.  People search for "Dog T Shirts" (953,000 Google listings), not "dog wearing goggles 1957 motorcycle ringer T shirts", (346 listings, no matches).

Sure, you want to target customers who are looking for your type of shop and products.  But how can you get a better listing than the thousands of shops who came before yours?

And you especially want to target customers who don't know about your shop yet. These multitudes of customers simply aren't searching for your shop specifically.  So your shop must find them.  Customers must notice your ads and links and buzz.  They must see your product without necessarily looking for it.

The customers are out there, and they are spending money.  So how do you distinguish your shop from all the competing serious entrepreneurs and fair-weather dabblers?  How do you constantly maintain a serious marketing effort with limited time and energy?  You can sell in your sleep.  But can you market in your sleep?  Imagine knowing your products were being promoted across the internet 24/7/365 in front of millions of potential customers, and you didn't have to do anything.

Right now, if your first reaction is "This website is charging money, therefore, I'm not interested" DON"T GO YET.  We often have this reaction to websites too.  It's time to change your thinking patterns, your actions, and your results.  Your time and productivity, creativity and enthusiasm have value in your enterprise.  They are your enterprise.  Let us increase that total value, by reducing the drag of cost-intensive areas.

Cafe Gophers, inc. wants to help increase the value of your enterprise.  Our service provides convenience and effectiveness, but it also provides something else: freedom.  Freedom from your truly expensive, inefficient, time-consuming busywork: the constant, wearying marketing necessary to make substantial sales.  Successful businesses create value.  Not work.  Not products.  Not revenue.  Not brand recognition.  Not traffic.  Not news.  They create profitability.  The ratio of returns to costs.  As entrepreneurs, we don't always recognize the costs that don't have a pricetag directly attached.  But we pay the price nevertheless:

Time.  Energy.  Enthusiasm.  Productivity.  Errors.  Learning curves.  Searching.  Family time.  Other work.  Lost potential sales.  Lost opportunities.   Undiscovered territories.  Unfulfilled potentials. 

Children often think a nickel has more value than a dime, because it's obviously bigger.  Unfortunately, a good many entrepreneurs still think this way.  But the successful enterprises understand what has value, and what does not.  What increases profitability, and what truly costs is not always listed with a pricetag.

Cafe Gophers can add value to your enterprise. 

A little smart expense now for reduced costs elsewhere, and potentially greater total returns - that's good business.  But how much expense are we talking here?

Would you be willing to buy someone a gourmet cup of coffee today if they could help you sell one T shirt at a markup of your choice?  How about two shirts?  How about ten shirts?  For no more than that single cup of gourmet coffee? 

How about a cup of diner coffee?

How about half a cup of diner coffee?  

Let's put it another way:  would you be willing to bet you could sell 2 or 3 shirts a month with the help of constant, varied promotion of your product?  Even with only a small markup (less than $5), that profit alone would cover the full range of our service!  So you see why automating your promotional activities makes perfect sense!

The solution is hands-free marketing. 

Low-budget marketing for the budget-conscious.  How can you get quality , sound marketing at pennies a day?  Without risking your good business name on spam, pyramids or incentive marketing schemes?

Cafe Gophers is here to help you.  Whether you are an experienced entrepreneur with a successful enterprise, or an absolute beginner to internet commerce, seeking to leverage your marketing power, or simply want to spend more time creating and less time marketing, you have found your solution with Cafe Gophers.  If you have a dozen major shops with thousands of products, or a single "Shirt Happens" T shirt for sale, we are here to help you sell--and increase your value.

Our service is designed to be simple, standardized, and absolutely clear from the beginning.  It requires very little cost, no surprise costs or negotiating necessary, and it can pay for itself in short order, so you can cultivate your business prosperity. 

Our low-budget marketing activities are explained in detail on this website and the one-time prices are included.  You don't have to talk to any salespeople or high-pressure, price-gouging corporate marketing wonks.  There are no surprises; but plenty of benefits.  We understand you want to maintain your internet shop with little or no cost; we want to help you convert more sales, with no effort required from you, no obligations, and at less than half the price of your morning coffee.  

It's a new thing.  So come on in and see what we do!